Category: Affiliate marketing

Affiliate marketing is a type of performance-predicated marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (withal kenned as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to cull from and additionally takes care of the payments), the publisher (additionally kenned as ‘the affiliate’), and the customer.

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